Resume

Ecommerce Manager and CRM Specialist with experience across Shopify Plus, product content optimization, lifecycle marketing, paid media, SEO, and conversion-focused merchandising.

Download Resume (Placeholder)

Professional Summary

Ecommerce operator with experience leading digital performance across retail and DTC environments. I manage strategy and execution across Shopify operations, site merchandising, lifecycle marketing, SEO, and paid media support, with a focus on scalable growth and measurable improvements in conversion and retention.

Selected Achievements

  • Owned core digital KPIs across a $6.5M+ ecommerce business.
  • Increased annual online revenue by 17% while improving conversion and retention.
  • Scaled ecommerce revenue from $300K to $2.2M in two years.
  • Increased website conversion rate from 1.9% to 2.6%.
  • Improved AOV by 16% through cross-sell and promotional strategy.
  • Built lifecycle programs generating $300K+ attributed annual revenue.

Experience

Nite Ize, Inc. | Ecommerce Strategist

Boulder, CO | September 2024 – Present

  • Own digital KPIs across a $6.5M+ ecommerce business.
  • Led strategy that increased annual online revenue by 17%.
  • Manage a $65,000 monthly digital budget across ecommerce and paid initiatives.
  • Built AI-assisted reporting systems to identify funnel and retention opportunities.

Guiry’s, Inc. | Ecommerce Manager

Denver, CO | January 2022 – September 2024

  • Scaled ecommerce revenue from $300K to $2.2M in two years.
  • Improved conversion rate from 1.9% to 2.6%.
  • Improved AOV by 16% using cross-sell and bundle strategies.
  • Owned a $720K annual paid media budget and improved efficiency across ROAS and CAC.

Self-Employed | Freelance Ecommerce Growth Consultant

Remote | May 2019 – Present

  • Improved storefront conversion rates by as much as 31% for client projects.
  • Built email and SMS systems generating over $300,000 in attributed annual revenue.
  • Improved organic traffic by 28% via SEO-focused product and collection optimization.
  • Created AI-assisted workflows reducing manual admin workload by 20+ hours monthly.

Skills

  • Shopify Plus
  • Ecommerce strategy
  • Site merchandising
  • Product page optimization
  • Conversion rate optimization
  • Klaviyo
  • Email marketing
  • SMS marketing
  • Google Ads
  • Google Shopping
  • Performance Max
  • Google Analytics
  • SEO
  • Google Merchant Center
  • Product catalog optimization
  • Promotional planning
  • Cross-functional project management
  • AI-assisted ecommerce workflows

Tools & Platforms

  • Shopify Plus, Magento 2
  • Klaviyo, Google Ads, Google Merchant Center
  • Google Analytics (GA4), Google Tag Manager
  • Google Shopping, Performance Max
  • OpenAI Suite, Claude, AI workflow tools
  • Excel/Sheets reporting and ecommerce KPI dashboards
Start a Project