I turn ecommerce potential into performance.

I’m an ecommerce strategist with more than seven years helping brands attract the right customers, improve their shopping experiences, and drive sustainable growth.

I started my career helping businesses get more out of their websites and digital marketing, which taught me how to work across channels and solve problems without relying on large teams or unlimited budgets. In 2022, I helped grow a regional retailer’s ecommerce business from $300K to $2.2M. Today, I support a $10.5M+ ecommerce operation and help guide the digital strategies that influence its growth.

More recently, I’ve focused on how AI is changing the way people discover products. By improving product content, structured data, and site architecture, I’ve helped turn AI-generated referrals into a consistent top-five traffic source with stronger revenue per session than other established channels.

Whether I’m working with a growing brand, an established retailer, or an internal team, my approach stays the same: understand the business, find the opportunities, and do the work that moves the numbers.