I build ecommerce experiences that turn potential into performance.

I’m an ecommerce strategist with more than seven years of experience helping brands attract the right customers, improve their shopping experiences, and drive sustainable growth. My work spans conversion rate optimization, product discovery, paid acquisition, customer retention, and ecommerce operations. I enjoy connecting those pieces to identify where a business has room to improve and what changes will make the biggest difference.

I started my career helping businesses get more out of their websites and digital marketing, which taught me how to work across channels and solve problems without relying on large teams or unlimited budgets. In 2022, I helped grow a regional retailer’s ecommerce business from $300K to $2.2M by improving its storefront, marketing strategy, and customer retention programs. Today, I support a $10.5M+ ecommerce operation and help guide the digital strategies that influence its growth.

More recently, I’ve focused on how AI is changing the way people discover products. By improving product content, structured data, and site architecture, I’ve helped turn AI-generated referrals into a consistent top-five traffic source with stronger revenue per session than other established channels. I see that work as a natural extension of effective ecommerce strategy: meeting customers wherever their buying journey begins.

Whether I’m working with a growing brand, an established retailer, or an internal team, my approach stays the same: understand the business, find the opportunities, and do the work that moves the numbers.