I take a small number of freelance engagements alongside my full-time role - the kind with a defined problem and a number attached to it.
Whether assistants can read your catalog, what they currently say about you, and the content and schema gaps between the two.
Find where revenue leaves the funnel, fix the expensive parts first. Usually mobile, usually the last two steps.
The flows that pay while you sleep, plus a promotional calendar that stops cannibalizing your own margin.
If the numbers are wrong, every decision after them is a guess. Tracking, reporting, and the KPI definitions to go with it.
Defined 2–4 week projects or ongoing monthly work, scoped around a measurable business problem. We agree on scope and cost before work starts.
Every opportunity sized in revenue and effort. You keep the document whether or not we continue.
I do the implementation. No handoff to a team you don’t have.
A monthly retainer against a roadmap, or a clean exit with documentation. Both are fine outcomes.
I’ll tell you whether I can help. Honest answer either way - including “you don’t need me for this.”