consulting · limited availability
I take a small number of freelance engagements alongside my full-time role — the kind with a defined problem and a number attached to it. If you’re a brand rather than an employer, this is the page for you.
01 / most requested
Whether assistants can read your catalog, what they currently say about you, and the specific content and schema gaps standing between the two.
02
Find where revenue leaves the funnel, fix the expensive parts first. Usually mobile, usually the last two steps.
03
The flows that pay while you sleep, plus a promotional calendar that stops cannibalizing your own margin.
04
If the numbers are wrong, every decision after them is a guess. Tracking, reporting, and the KPI definitions to go with it.
week 1
Every opportunity sized in revenue and effort. You keep the document whether or not we continue.
weeks 2–4
I do the implementation. No handoff to a team you don’t have.
ongoing
Either a monthly retainer against a roadmap, or a clean exit with documentation. Both are fine outcomes.
Honest answer either way — including “you don’t need me for this.”