Camping gear and a ratchet strap in a gear-check pile, outdoor equipment brand

featured · ai search · $10.5M p&l

The outdoor gear brand that found a channel nobody was watching

A spike in AI-chat referral traffic looked like a reporting glitch. It had the highest revenue-per-session on the entire site. I built a strategy around it before anyone else on the team believed it was real.

Top 5

traffic source

~2×

revenue / session

+17%

annual revenue

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