Selected work
AI-search discovery, a Shopify Plus replatform, mobile CRO, and a catalog SEO rebuild. Each one starts with a number that didn’t fit.
Featured · AI search · $10.5M P&L
The outdoor gear brand that found a channel nobody was watching
A spike in AI-chat referral traffic looked like a reporting glitch. It had the highest revenue-per-session on the entire site.
Top 5traffic source
~2×revenue / session
+17%annual revenue
Read the case study →
02 - Replatform · RetentionSeven-figure paint retailer, rebuilt on Shopify PlusTwo years, one migration, and a lifecycle program that became a revenue line.$300K → $2.2M
03 - CRO · LifecyclePet retailer: the mobile checkout was the whole problemTraffic was healthy. The phone experience was losing the sale three taps from done.$40K → $150K automated
04 - SEO · Paid mediaWellness brand with a great catalog nobody could findProduct content rewritten from the search query up, then a paid account rebuilt to match.5× organic traffic
Need someone to own the number?
Hiring an ecommerce leader or need hands-on help? Remote or Denver / Boulder metro.