I Help Shopify & DTC Brands Grow Revenue
I turn ecommerce operators into category leaders with conversion optimization, lifecycle marketing, SEO, merchandising, and end-to-end Shopify execution that drives scalable revenue.
Organizations I've Helped
About Me
Ecommerce Operator. Strategist. Partner.
I'm a growth-focused ecommerce leader with 7+ years of experience helping DTC and lifestyle brands scale through smarter strategy, better customer experiences, and execution that drives measurable results.
7+ Years ExperienceEcommerce & digital growth
Shopify Plus & MagentoPlatform expertise
Cross-Functional LeadershipMarketing, design, dev, data
Operator-Level ExecutionFrom strategy to results
Trusted Across Leading Platforms
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Shopify
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Google Ads
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GA4
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Claude
A Proven Process for Sustainable Growth
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1
Audit
Deep-dive analysis of your store, data, and customer journey to uncover the biggest opportunities.
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2
Prioritize
Focus on high-impact opportunities that align with your goals and drive measurable results.
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3
Execute
Implement with precision across Shopify, marketing, content, and analytics with minimal disruption.
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4
Measure
Track performance, iterate, and scale what works to compound your growth.
Real Results. Measurable Impact.
Services
How I Help Brands Grow
Shopify & Ecommerce Optimization
Improve the entire shopping experience to increase conversion and AOV.
- Site audits & conversion reviews
- Merchandising & collections
- PDP & checkout optimization
- Promotion & inventory strategy
Email & SMS Marketing
Build high-performing flows and campaigns that drive repeat purchases.
- Klaviyo strategy & audits
- Welcome & lifecycle flows
- Campaign planning & execution
- Segmentation & personalization
SEO & Product Content
Increase organic visibility and create content that converts.
- Technical SEO audits
- Keyword & content strategy
- Product copy optimization
- Blog & landing page content
Paid Media Support
Maximize ROAS with expert support across paid channels.
- Meta, Google, TikTok support
- Campaign structure & testing
- Creative & offer strategy
- Reporting & performance tracking
Fractional Ecommerce Support
Ongoing strategic support when you need a senior partner in your corner.
- Strategy & planning
- Team & project support
- Monthly retainers available
- Act as your ecommerce partner
For Freelance Projects
Flexible, embedded support to solve your growth challenges and unlock measurable results.
- Strategy and execution in one partner
- Fast, focused, and results-oriented
- Ideal for projects, launches, and turnarounds
For Hiring Managers
Explore my background, experience, and approach to see if we're the right fit to grow together.
- 7+ years in ecommerce & digital growth
- Shopify Plus & Magento experience
- Operator mindset with leadership impact
Need an Ecommerce Operator Who Can Execute?
Let's discuss your goals and build a plan to grow your revenue with clarity and confidence.